Engaging the future of product management.

Product management doesn’t have to feel like paperwork with extra steps. With Product Fields, we turn product discovery and strategy into something engaging, visual, and collaborative—so teams don’t just talk about innovation, they actually experience it.

We’re not here to hand you “the one right way.” Instead, we invite you to experiment, reframe, and explore product challenges like puzzles waiting to be solved. Ultimately, the magic happens when we do it together. That’s why we’re building a community of curious product people who want to stretch their thinking, challenge assumptions, and have a little fun along the way.

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Ryan Brook is the Director of Training at Optilearn and a Professional Scrum Trainer at Scrum.org. He primarily works within large public and private organizations in the UK’s defense sector, supporting leadership and teams to improve value delivery. His previous clients include BAE Systems and Lockheed Martin.

He is an ex-teacher who previously worked as a Head of Subject in a UK secondary school before transitioning into the world of product development. As such, he holds Qualified Teacher Status and uses these skills in his training classes. He also enjoys speaking at international conferences and supporting the wider Scrum community.

Ryan Brook

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Sander Dur is a Professional Scrum Trainer at Scrum.org, a Professional Trainer and Lead Product Consultant at Xebia, author of Solving for Value: A Journey of Ambition and Stupidity, founder and podcast host at Mastering Agility, and a public speaker. He is an experienced Product Professional in several top-tier organizations, including Nike, Delta Air Lines, Sky Media, and ASML.

As a recovered Project Management Officer, Sander found new energy in product management and business agility.

Sander Dur

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The Anatomy of a Product Value Pack

Level up your product management

Our tools will help you increase your product management skills – whether it’s discovery, stakeholder management, keeping a healthy product, or asking the right questions.

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Customer Reviews

What I like about this deck is that it feels more “active” than a typical set of coaching cards, or maybe “activating” is a better word. Instead of giving the vibe of someone who stays laid back and asks questions that open the space, the prompts give a sense of motion, of pull toward exploring new venues. There’s a constant invitation to try something new, to go beyond the obvious, to push past the first set of obstacles that one (group) may encounter, to play with whatever is right in front of us.

Francesco Bianchi

on the 72 Discovery Tactics

We all have played the game “telephone”. Where a once simple and clear message gets distorted and confused through a line of communication to the end user. It may not be intentional, but the results are ineffective at best and dysfunctional at their worst. Being able to help spot where your communication train goes off the tracks is how you can inspect and adapt for better or more consistent results. This book approximates common anti-patterns that can affect the performance and results of your process, product, and people. Scrum may be a skeletal framework, but it is arduous to master and maintain the intended execution, especially in larger organizations.

Gillian Holle Sammons

on Solving for Value

It’s a genuinely useful and easy read. The authors also do a great job of poking fun at themselves and some of the agile theatre practices we’ve all seen. It brings a lightness to the book and leaves a lasting impression. It’s not preachy. It’s refreshingly honest. What I appreciated was the way the book combines a story-led approach with practical tools you can use. It doesn’t overcomplicate things. It offers a few well-placed nudges to rethink how we approach product delivery. It’s not a step-by-step manual, and it doesn’t try to be. It’s more of a conversation starter that helps you step back and reflect on what real value looks like, and how to build toward it with your team.

Mike Wood

on Solving for Value

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